Don’t get blindsided by drayage costs Drayage is a weird word that most marketing folks don’t know. But seasoned trade show planners know the word well and when planning your trade show budget, [...]
Should I show up early or late? In a social setting, you may decide to be fashionably late. In a business setting, being late can tarnish your reputation. In a trade show setting, deciding [...]
Educate Yourself Before You Go You would never send your kid off to college without checking it out first. It’s a big investment and you need to know that your target market – your son or [...]
Location. Location. Location. Like any real estate transaction, selecting your exhibit space is all about location. Your booth location plays a large role in how much foot traffic you will [...]
Be The Other 30% In our previous blogs, we discussed that 70% of show attendees plan a list of booths to visit before even setting foot on the trade show floor. Yet only 10-15% percent of trade [...]
Making decisions about giveaways in your trade show booth is similar to your pre-show outreach strategy. Think about attendees in tiers -current customers, viable prospects and the rest of the [...]
Make the Most of One-on-One Media Conversations You’ve implemented a thoughtful pre-show marketing communications campaign to talk one-on-one with your customers, prospects and the media to let [...]
Did you miss Part 1? Read here. There’s A Big Audience Out There Direct marketing via email campaigns and direct mail that target specific customers and prospects are proven strategies for [...]
Reaching Out Is Short for ROI You’re caught up in booth design and planning, travel arrangements and logistics. So it’s no wonder that pre-show marketing gets lost in the shuffle. But here’s [...]
You’ve decided to go. Now how much to show? So you’ve done your homework. You’ve determined the key messaging and capabilities you want to promote in your booth with input from management and [...]
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