Pre-Show Marketing Strategies – Part 2

Did you miss Part 1? Read here.

There’s A Big Audience Out There

Direct marketing via email campaigns and direct mail that target specific customers and prospects are proven strategies for tradeshow ROI. They start with one-on-one conversations.

But that’s just part of a successful pre-show marketing communication strategy. Building awareness for your company and attendance at your tradeshow booth has to be supported by having a larger voice.

An effective pre-show marketing campaign integrates multiple media to touch prospective visitors at least three times before the show opens. Start with print advertising and publicity in trade publications and show specific publications like the official show directory.

Distribute press releases to the trade press that informs them about what you’ll be featuring in your tradeshow booth. Releases should be focused on product benefits that will interest their readers. Avoid a sales pitch or company-centric tone. 

You’ve already invested in your company’s responsive website. Use it to promote your presence at the show with posts about what you’ll be featuring in your booth. If you’ll be doing demos, shoot some sample videos for posts on your social profiles and ask your sales staff to share them with customers and prospects.  And don’t forget the tradeshow’s hashtags to reach their Twitter followers. 

Broadcast your message through these multiple media channels to get the word out to your target audience. For more information on getting the most out your next customized trade show strategies, contact World Class Graphics & Displays today.

Pre-show marketing strategyMedia Outreach at Trade show 0