Location. Location. Location.
Like any real estate transaction, selecting your exhibit space is all about location. Your booth location plays a large role in how much foot traffic you will receive, which in turn affects your ROI. So when selecting exhibit space, consider these tips for choosing the best spot.
Reserve Your Space Early
It’s not uncommon for show organizers to open the space selection process for next year on the first day of this year’s event. Exhibit spaces are often assigned based on an exhibitor’s past participation in the show. Other times they are given out on a first come, first serve basis. Plan early and find out which booth spaces are available before you make your final decision.
Aisle Vs. Island.
Most trade shows offer four main types of exhibit space: inline aisle booths, peninsula booths, end-cap booths and island booths. Depending on the layout of the exhibit hall, each type of exhibit space has its own advantages. Define your exhibition goals, consider traffic flow, display needs and budget to determine the optimal booth size and configuration.
Know Who’s In The Hood
Ask exhibit management about the companies that have booth space reserved near your preferred location. You might want to avoid selecting an exhibit location too close to major competitors or companies you know will have larger, more dynamic displays. On the other hand, being near your competitors can guarantee more traffic as attendees will “be in the neighborhood.”
Let our experts help you select the best real estate for your next trade show booth. Contact World Class Graphics & Displays today.