Trade Show Insights

Drayage Considerations

Don’t get blindsided by drayage costs Drayage is a weird word that most marketing folks don’t know.  But seasoned trade show planners know the word well and when planning your trade show budget, you need to keep a knowing eye on it. Drayage refers to the movement of your trade show booth items from your [...]

Selecting the Right Show

Educate Yourself Before You Go You would never send your kid off to college without checking it out first. It’s a big investment and you need to know that your target market – your son or daughter – found it worthwhile to be there and that your investment in their education paid off.  This may [...]

Space Selection

Location. Location. Location.  Like any real estate transaction, selecting your exhibit space is all about location. Your booth location plays a large role in how much foot traffic you will receive, which in turn affects your ROI. So when selecting exhibit space, consider these tips for choosing the best [...]

Post-Show Marketing Strategies

Be The Other 30% In our previous blogs, we discussed that 70% of show attendees plan a list of booths to visit before even setting foot on the trade show floor. Yet only 10-15% percent of trade show exhibitors do any pre-show marketing to promote their trade show booth. Well, here’s another stat for you [...]

Memorable Booth Giveaways

Making decisions about giveaways in your trade show booth is similar to your pre-show outreach strategy. Think about attendees in tiers -current customers, viable prospects and the rest of the crowd. Giveaways for current customers should be your highest ticket item – probably in the $10 – $20 range. [...]

Media Outreach At The Show

Make the Most of One-on-One Media Conversations You’ve implemented a thoughtful pre-show marketing communications campaign to talk one-on-one with your customers, prospects and the media to let them know what you’ll be featuring at the show. In this blog, we’re going to focus on one of these audiences – the [...]

Pre-Show Marketing Strategies

Reaching Out Is Short for ROI You’re caught up in booth design and planning, travel arrangements and logistics. So it’s no wonder that pre-show marketing gets lost in the shuffle. But here’s something to think about. Trade show industry research indicates that 70% of show attendees plan a list of booths to [...]

Wow! Look at that booth!

Las Vegas. The city of WOW. The home base of – one of our most recent success stories., creates leading edge websites for property management companies throughout North America.  A visit to their website  makes it clear that they understand the [...]

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