Learning Center

Memorable Booth Giveaways

Making decisions about giveaways in your trade show booth is similar to your pre-show outreach strategy. Think about attendees in tiers -current customers, viable prospects and the rest of the crowd. Giveaways for current customers should be your highest ticket item – probably in the $10 – $20 range. [...]

Media Outreach At The Show

Make the Most of One-on-One Media Conversations You’ve implemented a thoughtful pre-show marketing communications campaign to talk one-on-one with your customers, prospects and the media to let them know what you’ll be featuring at the show. In this blog, we’re going to focus on one of these audiences – the [...]

Pre-Show Marketing Strategies

Reaching Out Is Short for ROI You’re caught up in booth design and planning, travel arrangements and logistics. So it’s no wonder that pre-show marketing gets lost in the shuffle. But here’s something to think about. Trade show industry research indicates that 70% of show attendees plan a list of booths to [...]

Wow! Look at that booth!

Las Vegas. The city of WOW. The home base of Apartments247.com – one of our most recent success stories. Apartments247.com, creates leading edge websites for property management companies throughout North America.  A visit to their website www.apartments247.com  makes it clear that they understand the [...]

Trade Show Budgeting Breakdown

You’ve decided to go.  Now how much to show? So you’ve done your homework. You’ve determined the key messaging and capabilities you want to promote in your booth with input from management and sales. Good for you.  But now you’re responsible for controlling costs.  Yikes!  No worries. Follow this practical [...]

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