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You’re competing for attention on the trade show floor. You can win fans – customers and prospects – with a well-crafted presentation. It can help increase your leads, add to your brand message [...]

No brainer. Trade shows are the ideal stage to roll out new products to your target markets. They’re also the ideal stage to engage the press covering the show looking for new innovations of [...]

The climate for green initiatives in trade show exhibits is changing.  As baby boomers in decision making roles are replaced by young professionals who have grown up with a recycling mindset, you [...]

When you’re planning your trade show booth, your focus is usually up. On vertical booth graphics, hanging signs – those typical and important elements that sell your brand and help you [...]

Your feet are in the fire if you’re in charge of managing your company’s trade show initiatives. Picking your booth space, strategizing on marketing and sales goals, producing the most [...]

It’s that time of year again. I’m not talking about winter in the Midwest. I’m talking about the hustle and bustle of trade show season. You’ve carefully allocated the time needed to coordinate, [...]

Investment in trade show marketing has been proven to be a worthwhile investment.  With the following points, you can communicate to management that face-to-face time at trade shows is worth it. [...]