Selecting the Right Show

Educate Yourself Before You Go You would never send your kid off to college without checking it out first. It’s a big investment and you need to know that your target market – your son or [...]

Memorable Booth Giveaways

Making decisions about giveaways in your trade show booth is similar to your pre-show outreach strategy. Think about attendees in tiers -current customers, viable prospects and the rest of the [...]

Media Outreach At The Show

Make the Most of One-on-One Media Conversations You’ve implemented a thoughtful pre-show marketing communications campaign to talk one-on-one with your customers, prospects and the media to let [...]