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Tag Archives for: "trade show"
World Class Displays > trade show
 Up your trade show game with engaging presentations

Up your trade show game with engaging presentations

July 30, 2019

You’re competing for attention on the trade show floor. You can win fans – customers and prospects – with a well-crafted presentation. It can help increase your leads, add to your brand message [...]

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     Keep your eye on the travel expenses

    Keep your eye on the travel expenses

    January 9, 2019

    If you’re in charge of managing your company’s trade show budget, you’ve got a lot of balls in the air. Committing to your location on the show floor. Deciding whether to rent or custom build [...]

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       The Face(s) of Your Company

      The Face(s) of Your Company

      November 27, 2018

      You’ve put a lot of work into pre-event marketing, designing an eye-catching exhibit, effective signage, product demonstrations and high-appeal giveaways. But tradeshows have always been about [...]

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         Drayage Considerations

        Drayage Considerations

        September 19, 2018

        Don’t get blindsided by drayage costs Drayage is a weird word that most marketing folks don’t know.  But seasoned trade show planners know the word well and when planning your trade show budget, [...]

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           Transportation Considerations

          Transportation Considerations

          August 21, 2018

          Should I show up early or late? In a social setting, you may decide to be fashionably late. In a business setting, being late can tarnish your reputation. In a trade show setting, deciding [...]

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             Selecting the Right Show

            Selecting the Right Show

            July 25, 2018

            Educate Yourself Before You Go You would never send your kid off to college without checking it out first. It’s a big investment and you need to know that your target market – your son or [...]

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               Memorable Booth Giveaways

              Memorable Booth Giveaways

              June 12, 2018

              Making decisions about giveaways in your trade show booth is similar to your pre-show outreach strategy. Think about attendees in tiers -current customers, viable prospects and the rest of the [...]

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                 Media Outreach At The Show

                Media Outreach At The Show

                May 25, 2018

                Make the Most of One-on-One Media Conversations You’ve implemented a thoughtful pre-show marketing communications campaign to talk one-on-one with your customers, prospects and the media to let [...]

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