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You’re competing for attention on the trade show floor. You can win fans – customers and prospects – with a well-crafted presentation. It can help increase your leads, add to your brand message [...]

If you’re in charge of managing your company’s trade show budget, you’ve got a lot of balls in the air. Committing to your location on the show floor. Deciding whether to rent or custom build [...]

You’ve put a lot of work into pre-event marketing, designing an eye-catching exhibit, effective signage, product demonstrations and high-appeal giveaways. But tradeshows have always been about [...]

Don’t get blindsided by drayage costs Drayage is a weird word that most marketing folks don’t know.  But seasoned trade show planners know the word well and when planning your trade show budget, [...]

Should I show up early or late? In a social setting, you may decide to be fashionably late. In a business setting, being late can tarnish your reputation. In a trade show setting, deciding [...]

Educate Yourself Before You Go You would never send your kid off to college without checking it out first. It’s a big investment and you need to know that your target market – your son or [...]

Making decisions about giveaways in your trade show booth is similar to your pre-show outreach strategy. Think about attendees in tiers -current customers, viable prospects and the rest of the [...]

Make the Most of One-on-One Media Conversations You’ve implemented a thoughtful pre-show marketing communications campaign to talk one-on-one with your customers, prospects and the media to let [...]