To Buy Or Not To Buy? The Pros And Cons Of Renting A Trade Show Display

Whether you’re a large or small company, there’s a lot that goes into planning for a trade show. Approximately 81% of trade show attendees have the authority to buy and negotiate deals, and these attendees will spend up to nine hours on average visiting different booths on the trade show floor.

This means you have to ensure your trade show display is not only visually appealing but also worth your company’s time and effort. To ensure a positive return on your event investment, trade show display designers can help you make your booth look incredible.

However, if your business is still considered a startup, you may be weighing the pros and cons of renting a trade show booth rather than making a purchase. To help you make your decision, consider the following pros and cons of choosing to rent your trade show display.

The advantages of renting from exhibit manufacturers

A business that’s new to trade shows or even new to their industry, in general, may feel nervous about making such a big investment in a trade show booth. That’s especially true today now that many booths feature interactive digital features. Besides saving money for your limited event and travel budget, you may also choose to rent island displays for trade shows for the following reasons:

  1. Renting is less expensive. For an exhibitor just starting out, or a company that wants to make a big impact at only one of their shows, renting is an affordable way to achieve your goals.
  2. Need for variability. Not every trade show exhibit is the same, which means not every trade show display will fit your available exhibit space. Renting a different booth for each show allows you to modify your graphics and display based on your needs.

The disadvantages of renting from exhibit manufacturers

Renting is a great way to help minimize the risk of making a big investment in a trade show booth. However, if your business is going to be entering multiple trade shows (all with the same booth size), renting can prove to be more expensive than purchasing one in the long run.

Another disadvantage of renting is you’ll get less Custom design. A rented trade show booth will have a great layout and design. But when you purchase your display, you’re able to customize it to your company’s satisfaction with the help of trade show display designers.

Whether you choose to rent or buy, trade show display designers can give you an incredible booth for your exhibit. For more information on custom booth displays and renting exhibit options, contact World Class Graphics & Displays today.